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Lead Ride Design Space

focusing on happy living and the reasons for cycling and walking , creating the momentum and energy needed to unite and pedal together.

Design Space​

'Make conceptual design decisions based on insights gained and ideas generated in the course of Lead Ride Exploration.' The conceptual aspects forming the Design Space provide a map of potential design decisions to be made in order to make Active Mobility Transformation real.

  • Actively engaging in change, and achieving coherence across different domains relevant to its endeavors.
  • It involves aligning different viewpoints to unveil opportunities and constraints,
  • Ultimately coming to a clear vision of a desired future state.

Communication​

How will people exchange Communication in Lead Ride via what channels and in what particular business contexts?

Key Messages to be conveyed,​

  • wellness
  • easy mobiloity
  • happy city
  • healthy people

Media choice​

Omnichannel - Such Communication Design work is driven by the interplay of medium and message, with digital channels used in a physical reality.

Positioning and Design Strategy​

Lead Ride as a brand would like to position itself as a unifier and a enabler for active mobility. We want to make active mobility happen everywhere and for this we create a strong and distinct visual identity that resonates with citizens, students and also the leadership. o “cycling together.” - With this mission we want to communicate to the leadership the immense possibilities of cycling and how transformation can be done using the lead ride platform.

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Lead Ride Asset Creation​

Lead Ride will create multiple assets which could be used by every city and every university - and enrich their living with bikes by associating with different brands. Lead Ride will work with brands and partners across industries and sectors

  • To create culture/behavior changing campaigns,
  • Compelling content on active mobility
  • Raise awareness on active mobility. Now we want to work with you.

Lead Ride Expression​

Lead Ride will use active mobility to express - wellness, easy mobility and happy cities. Showcase how the cities that are at the forefront of active mobility are enabling citizens to live a satisfied life.

Lead Ride Communication​

Onichannel marketing strategy - a consistent and cohesive experience on every channel, both online and offline. It's designed with the customer experience (CX) in mind, and it provides a convenient interaction at every touchpoint — whether that's social media, text messaging, voice, chat, or another medium to embrace Active Mobility.

Information​

Lead Ride will work with leading ecosystem partners to make available critical data for active mobility public. We will use the information of budget allocation - project status - and critical support for funding various initiatives and getting everyone in the active mobility space ride and contribute together.

Interaction​

Round Table​

Virtual Meetups​

Conference & Summits​

Workding Groups​

Operation​

Operation Lead Ride Business processes & lead Ride capabilities for Active Mobility success;

The Operation aspect is about the way the enterprise carries out its activities, both human work and automated procedures. Applied in Business Architecture work, it means identifying business drivers and reshaping flows of work to make your enterprise perform better.

Organization​

Technology​

Eventually Lead Ride will have a interactive platform that will enable the lead ride community to interact with each other easilly.

Hyperlocal Neighbourhood Cycling Networks: Building Social Capital and Empowering Active Mobility Communities.