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Lead Ride Anatomy

Table of Contents

  1. Actors
  2. Touchpoints
  3. Services
  4. Content

Actors

  • City stakeholders - urban-health-transport
  • Ecosystem Consortium - consisting of Active Mobility Players
  • Bicycle Businesses/Retailers
  • Health sector
  • Industrial Organization /Associations - for employee wellbeing and productivity
  • Industrial Cities/Corridors wishing for transformation
  • Universities - sustainable and alignmemnt for cultural change

Touchpoints

Touchpoint maps

  • Lead Ride Social Media
  • Lead Ride Public Awards
  • Lead Ride Corporate Engagements -
    • Tours
    • Design for Active Mobility
    • Immersive Experiences
    • Local Community connect
    • B-well clubs at corporate
  • Lead Ride City Engagements -
    • World Bicycle Day Event
    • World Heart Day
    • World Womens Day

Services

  • Lead Ride Events - Local and City wide
  • Lead Ride Tours - Web Site
  • Lead Ride Campaigns - Public Spaces/Digital Media @leadride
  • Lead Ride Experiences - virtual and place making
  • Lead Ride Round Table - meetings and stakeholder meetups
  • Lead Ride Skill and Talent Hub - Virtual

Content

  • Design Patterns
  • Place Making Design Elements
  • Posters
  • Campaign Design Elements
  • Videos with compelling message
  • Educational Elements
  • Awareness
  • Best Practices
  • Cities that have made it possible
  • University Research in Active Mobility
  • People Connect
  • Workshop Material
  • Playbook
  • Toolkit
  • Active Mobility Service Design Methods
    • Service blueprints
    • Service prototypes
    • Storyboards
    • Design scenarios