Sports for the next billion​

Was honored to be invited by Decathlon Leadership for sharing insights into promoting cycling. Decathlon has recently unveiled a new strategy “play” to enable people to play and immerse in sports and promote cycling culture in India. We will be collaborating closely to encourage and popularize the sport of cycling in the country. The focus will be on promoting cycling as a healthy and sustainable way of transportation, as well as encouraging a more active lifestyle .

Decathlon's new strategy is based on the premise that cycling can play a vital role in addressing some of the pressing issues in India, such as air pollution and traffic congestion. The company believes that by encouraging more people to cycle, it can help reduce the congestion ( bengaluru is worlds second most congested city), resulting in less pollution and less congestion. Additionally, cycling is also an excellent form of exercise and can contribute to improving the health and fitness levels of people in India.

To achieve its goal of reaching the sports for the billion I shared the following insights :

1. Ecosystem Enablement - people inside and outside
2. Designing & Building Inclusive Play Products and Play Spaces →
3. Knowledge & Content for Learning → How to play - rules - experience.
4. Finance Support - buy - build - deploy
5. Immersive Experience - immersion-engagement
6. Jobs and Skills - Competency & Capability
7. Upboarding
8. Girls in Sports
9. Access → Equipment , Spaces and Team
10. Navigating Sports for Wellness - Journey of Sports - Coaching

Decathlon's efforts to promote cycling culture in India are part of a broader strategy to increase the company's presence in the country.

Decathlon's new strategy to promote cycling culture in India is a step in the right direction towards creating a more active, healthy, and sustainable society. By collaborating with Namma Cycle , the company hopes to create a cycling ecosystem that encourages people to take up the sport and make it a preferred mode of transportation. With the right support and infrastructure, cycling can become a way of life in India, and Decathlon is determined to lead the way in making that happen.

How Jackie Chan is inspiring Cycling​

Jackie Chan, the legendary Hong Kong actor, director, and martial artist, has been an inspiration to many in the entertainment industry for decades. However, his impact goes beyond just the world of film and TV. He has also been a source of inspiration for cycling enthusiasts around the world, as he has been a vocal advocate for the sport and has taken some impressive actions to support it.

Jackie Chan continues to inspire me in my work and see him as one of the leaders working toward active lifestyle and wellness - Cycling has always been an underdog in the Asian Cities, with a relatively small focus on Cycling . To make cycling happen, advocates for cycling have had to use all the tools at their disposal - inspiring actions. Jackie Chan has played a key role in this effort, and his influence has been felt in many ways.

Jackie Chan has also set an example for others by incorporating cycling into his own life. He has been spotted cycling around his hometown of Hong Kong on several occasions, and he even used a bike to get to the set of one of his movies, rather than relying on a car or other means of transportation. Jackie Chan's influence on cycling is a great reminder that even an underdog sport can find success if it has strong advocates and supporters.

I remember this movie where he fights on a bicycle - it is an action and comedy scene combined together - As i watched this Action I can directly connect to the action we might have to do to promote active mobility in India -

LINK

Cycling in multiple frames - car in a single frame​

Let us watch this action scene that explains the unique versatlity of jackie chan - we figure out that Jackie is the underdog in all his movies. Modern society treats the cyclists as the underdog always having to negotiate at every turn and every street for his safety and people proclaim cycling is dangerous - now who made cycling dangerous ? the cyclists or the car drivers ?

Jackie Chan - action and laughter

If we look at cycling in multiple frames - it can improve health - enable green commute and also enable community living -

1. Car Centered society destroys the possibility of health-wellness and agility -
2. As cyclists "We start beneath his opponents and each action he has to move to the top - "
3. Because he is the underdog - Jackie has to get creative.
4. Jackie like clarity
5. Jackie gets hurt and we are not invincible

So as we get more people on cycling - these are the lessons I remember and keep moving and keep pedalling Let us be more creative and bring action comedy and fight to make our earth healthy and happy and also lots of fun with cycles

”In God we trust. All others must bring data.” This quote, made by W. Edwards Deming, highlights the importance of data measurement . Do we have the measurement of the growth in the cycling industry due to the efforts of the multiple community stake holders and if they are succesful how can they be enabled to pursue with more support .

This article covers the need of the Active Mobility Data to show where we sit in that mobility landscape today. NNCF aspires to bring in visibility and transparency into AM Data Analytics and enable data based decision making in cities to cfreate infrastructure for cyclists and walkers.

The Bicycle Movement in India have a different trajectory , Here I am just going to record how movements happens and how they grow and eventually in there is no flame carriers it will die out.